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Magnolia Soiree Dress Antique White

Magnolia Soiree Dress Antique White

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Taking the whimsical butterfly into our signature prints with a little nod to 2000s, she wanted this collection to feel so floaty yet sophisticated – while exploring a woman’s own journey from chrysalis to elegant Butterfly. From the ditsy florals, innocent and fun to muted colours in ethereal floating folds of elegant fabric.

For this campaign, we wanted to take the collection to the source of the inspiration, into a Palm Springs backyard and celebrate our own rebirth, our own ‘coming out of our chrysalis’ after a long year (or two!) of bunkering down! It has been a tough year for many, and we wanted this collection to feel hopeful, light and full of promise… here’s to a season of reuniting with loved ones, delayed celebrations coming into fruition and a carefree festive season.


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