P.E NATION was born from a universal need for multi-faceted active wear, given the global shift towards juggling a fast pace life. The lifestyle trend of women wearing active wear all day, showcased an actual gap in the market, highlighting the need for fashion-active wear: active wear, that is design-driven and led by relevant global fashion trends, with curated seasonal colours, and considered silhouettes, styled and outfitted in a fashionable way, yet working with key performance fabrications and technical properties attributed to sportswear. Couple this, with a distinct and signature aesthetic, that is highly recognisable and un-wavering, and a clear vision and voice for the brand, this has been the very basis of building and creating one of the most coveted and adaptable active wear labels, that is disrupting the global athleisure market, taking on the international scene with verve.
The P.E NATION philosophy is centred around quality design and construction, whilst offering fashion forward, comfortable and fashionable pieces, specifically designed to take you from the studio to street. The brand reflects a sense of strength in unity and community, encouraging women to find their passion and flair and celebrate an active way of life. P.E NATION. Active-streetwear for urban life, lived at fast-pace. Designed to perform, all day, every day.
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